Comply with the law:
Use of data that violates the law may result in legal consequences, so you should always ensure that you are fully aware of the circumstances surrounding the use of data.
Responsibility:
The use of databases must be responsible and legal. Make sure your strategies are ethical and do not violate the rights of others.
Avoid misinformation:
Do not use the data to create or spread false or misleading information, or create negative or harmful content.
Use data to improve services:
Use data to improve your products and services and create value for customers.
Equality and justice:
It is important to ensure equality and fairness when using data. This means that data should not be used to discriminate or violate human rights.
Caring for resources:
Use data efficiently and economically to minimize your environmental impact.